Absurd Laboratory (Eric Wong)

Meet the 2025 Semi-finalists

Meet The Designer

“I am a fashion designer who works with passion and enjoys participating in different kinds of jobs related to fashion. I hope I will be an influential designer in the future and make an impact on the fashion world.”

Absurd Laboratory (Eric Wong)

Bio

Since participating in the the Redress Design Award Hong Kong 2011, Eric has continued to develop his sustainable womenswear and menswear brand, Absurd Laboratory, in which he creates non-trend led collections by up-cycling off-cuts and end-of-roll textiles sourced from manufacturers as well as post consumer garments. Eric’s customer base reaches Hong Kong, Macau, Taiwan, Japan, Malaysia, America, and the brand has also been producing numerous custom pieces for public figures around the world. Eric has a longstanding collaboration with Hong Kong’s local vintage retail store, Midwest Vintage. His innovative creations remade from the store’s existing garments are sold under the label Midwest Lab in multiple store locations across Hong Kong.

Absurd Laboratory showed at Shenzhen Fashion Week SS23, sharing the runway with seven other Redress alumni designer labels. He has a BA (Hons) in Fashion Design with Textiles from The University of Huddersfield.

Region

Hong Kong

Collection

Menswear, Womenswear

Focus

Reconstruction, Upcycling

Brand

Redress Design Award Collection

For his Redress Design Award 2011 collection (formerly the EcoChic Design Award), Eric was inspired by the recycling logo. He believes consumers don’t just care about fashion trends, fabrics and tailoring, but also a new concept of extending a garment’s life cycle.

To produce the collection, he combined different kinds of fabrics into one piece of cloth and then added pressed buttons on different locations of the hems allowing the user to wear each garment in multiple ways. This approach aimed to extend the “shelf life” of each garment and foster an interaction between designer, product and customer.

Media Kit

Donate